The Ultimate Guide to
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
Men are attracted to the color red. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It shows overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.
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